Episode 1 Digital Identity and Integration
Developed by the Rudholm Group, the ShareLabel platform provides garment authenticity and identity of a product using a share label with either a QR code or a NFC chip.
With ShareLabel, the identity can be individualised for each garment, like a passport, resulting in a digital care label with endless possibilities for integrations and localisation.
Through ShareLabel, brands can tell their stories and share information, opening up a world of transparency. As a brand you have a direct channel to your consumers to tell the unique story of where, how and by who a specific piece of clothing was made, using video, text and/or images. Brands can tell their story and share information and consumers are able to make informed decisions about the products they purchase.
Each garment has a unique identity and number series. You can have the following information:
EAN/SKU/PO – article number, a purchase order, vendor and COO – country of origin information, colour and size, wash care, materials and composition – it gives you more information than a standard care label, educating the consumer about the product, and marketing systems, services and platform – sales, campaigns etc.
Press play on the video to you right to watch our first episode, or click here to be directed to our website.